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The Trends in the Beauty and Cosmetic Industry

Beauty PR plays an important role in promoting beauty through healthy eating and popular beauty products. Indeed, the right PR program plays an important role in advising people on how they can go about looking better. Beauty is a quality which offers great pleasure to an individual’s mind as well as her spirit. This and the cosmetic industry have continued to thrive as a result of many people being attracted and absorbed by beauty. What has been fueling the cosmetic industry?

· A lot of money is being generated by companies in the industry

When you consider the industry, there is a new product being introduced in the market. Many of these products promise glamour for the younger women and youth for the older women. Most of the magazines are willing to set aside sections for glossy advertisements about lipstick or eye shadow and the latest designer clothing and shoes. They generate good money from these advertisements. Beauty has become big business: although it does not cost much to manufacture a small-sized tube of body cream, many of the beauty conscious women are willing to part with a substantial amount of money to achieve the desirable results promised by the product.

· The anti-aging industry has been growing at a rapid rate

Some ten years ago, there were only just a few products promising to get rid of wrinkles and fine lines. Today, the market is flooding with many products purporting to erase wrinkles and fine lines. There are many microdermabrasion products, peels, retinoids and antioxidants. In addition, there is a wide range of minor cosmetic procedures being tried by many women, even as early as the age of 25 years. These fillers provide women with a simple and less expensive option to look young. Today, facelifts have become common place with many women getting the desired look at competitive rates.

· The celebrity factor plays an important role in advertising

In the last couple of years, celebrities have become beauty PR ambassadors for many products. They have become spokes models for leading brands, unseating ‘supermodels’ who were often used particularly in the 80′s and early 90′s. This is a reflection of the general trend in advertising beauty products. Many of these celebrities do not wear makeup when they are going about their daily activities; however in advertising, they seek to convey the message that they are ardent users of a particular brand.

Benefits Of All Natural Mineral Based Makeup And Cosmetics

Mankind has been obsessed with beauty since the very inception of the human race. Over time, our perception of beauty has changed. It has evolved to be very complex and deep. The idea of using makeup and cosmetic products to highlight and enhance one’s beauty also goes back many ages. It was there in ancient times and the range of products has only grown bigger in modern times.

Back then, everything was made out of natural substances. Naturally occurring colors were used to great effect. Now, through the advent of technology, there are a lot of artificial cosmetic products available. All these artificial makeup and other cosmetics might look really good but their long-term effect on your body is quite bad. They tend to deteriorate the quality of your skin and often they speed up the aging process. All of this happens because they are not natural and their chemicals have side effects.

Due to this worrying situation, the current trend all over the world is to use natural makeup. This kind of makeup marks an attempt to move back to the natural ways to save our body from harm. There is no denying the fact that natural substances are the best ones to use on our body. Hence, mineral based makeup and cosmetics are some of the best things to use on the body on a regular basis.

There are those amongst us who need to use makeup on a regular basis and have to keep in on for long periods of time. For these people, it is important to ensure that the skin has enough protection and rejuvenation to combat the negative effects of artificial make up. This makes it very complicated for them to take care of their natural beauty and it ends up damaging their body permanently.

This scenario can be easily avoided with the use of natural cosmetics like mineral based makeup. These are absolutely safe for the body and even with long durations, they do not damage the skin like artificial cosmetics do. Starting from mineral lipsticks to foundations, all of the essentials are available in natural form in great variation. You can also get natural eye makeup like mineral based mascara. Going beyond just makeup, you can make your makeup kit go all-natural with brushes that are made out of goat hair and similar natural materials. These brushes are always properly cut and angled in a manner that is best suited for its application.

The makeup items are made from carefully created blends of multiple minerals. Since these items are completely natural, they retain their visual qualities over a longer period of time. This makes it possible to wear makeup over a long period of time without anything going wrong.

Hence, mineral makeup and cosmetics are just the saviors that you have been looking for all this time. Using them has changed the lives of a lot of people for the better and it can do the same for you.

Beauty and Purity – The La Claree Cosmetic Brand

The market share of organic beauty products have increased drastically over the last couple of years. New organic cosmetic brands are entering the market and some established cosmetic brands are starting to launch organic products as part of their offering. Consumers are more informed and they are starting to make decisions based on what is good for their health and the environment.

Deciding on the best organic cosmetic product to buy can be a daunting task and it is important to look at the approach, ethics, vision and background of an organic beauty product brand when comparing products. In this article we will be taking a closer look at the La Claree cosmetic brand.

The Claree River winds it way through an unspoiled and peaceful valley in France with snow capped mountains in the background. The beauty of this valley, with the Cleree river as the central point, is the inspiration behind the popular and well know La Claree brand of organic skin care products. Purity, beauty and ethics form the foundation of the La Claree brand and they have been able to create a range of beautiful skin care products that have become very popular with consumers of organic beauty products. None of the products or ingredients used is tested on animals and all of the suppliers of ingredients that are used in the products have to comply with strict quality standards.

La Claree is a member of the “For the Planet” organization and they contribute 1 percent of their yearly sales to the preservation of the natural environment. All of the products have been certified by Ecocert and are guaranteed to be free from petrochemicals, coloring, synthetic fragrances, GMO and parabens. The materials that are used for the packaging and promotional items are manufactured from recycled or recyclable materials to ensure that any impact on the environment is limited. The wood that is used to manufacture all of the paper required by La Claree is sourced from forests that is managed in a sustainable manner and that carries the Eco-label.

La Claree guarantees the quality and traceability of the raw ingredients used in the manufacturing processes of their range of products. Ingredients are sourced from suppliers that can prove that they employ ethical production methods that are focused on sustainability, bio-diversity and the protection of natural areas.

It is refreshing to find a company that believes in transparency, investing in sustainable agriculture, commitment to the environment and with strong ethics. La Claree is the real deal and their products are certified by Ecocert as safe to use and free of dangerous chemicals. Consumers can purchase any of the organic skin care products that are manufactured by La Claree without having to be concerned about the origins of the ingredients that are used. As consumers we have the ability to vote with our buying power and it is important that we support companies that are committed to creating a better future for humankind.